Marketing Services

Paid Media

Budgets managed daily and measured through to sales.

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Monitor showing an analytics and budget pacing dashboard

We set the objective, audience and budget, track spend against plan every day, and test creatives before declaring a winner. Then we measure past the click: lead, quotation, sale.

What the program includes

  • Account and tracking setup
  • Campaign and audience structure
  • Daily budget pacing
  • Creative and copy testing
  • Leads attributed to their source
  • Reporting on cost and return

How we measure it

We agree the measures before we start, and show them in the same order in every report.

Cost per lead
What each real enquiry costs.
Qualified lead rate
How many deserve a quotation.
Return on ad spend
Revenue for every pound spent on media.

Let’s build the right solution.

Tell us what you need. We reply with a clear scope and an itemised quotation.

Request a proposal